The Art of 3D Design

2008-2020

various clients

3D design

Intro

There's no limit to where you can go in terms of realism with 3D design. Question is, does the end justify the means... Down here, you will find a variety of visual styles for different purposes. It could be advertising, print, architecture, exhibition, visualizing an inventors dream, helping out a fellow designer, product, light studies, feasibility studies or just communication, you name it...

From an early age on, I was fascinated by drawing and creating things on paper. By the time I went to university, along came my very first PC. This meant I could now start drawing digitally. It meant studying technical drawing as well because the first applications to appear were aimed at luring people away from the old fashioned technical drawing board rather than convincing artists to steer away from pencil and paper. As time went by, processing power matured enough to bring 3D design software to Personal Computers, and that was the way I went. The possibility to apply materials and lighting to the models before they were rendered to near photorealistic representations really meant that I was able to make the first steps back to where I began, creating stuff.

Although I now had a powerful tool at hand to visualize ideas, I soon realized something was missing. So I started looking at other peoples work, art, architecture, photography, movies, and even things like poetry and music. The common denominator in all these subjects seemed to be, they all had an arrangement into specific proportion or relation and especially into artistic form. So off I went to study photographic design, and ultimately, composition.

In the meantime, Apple had chosen to move to Intel processors, and that meant I could safely move from PC to Mac without losing access to windows, which I needed to run some of the specialized software I was using. From then on, everything sped up, by the time Ipad Pro came along, it gave me the closest thing to digital paper there is, and a range of tools to improve upon the type of sketching for which I developed an interest as a child. It was like connecting all the dots from the past. My University background gave me access to the field of computational and generative design. Now that lidar scanners are emerging in our devices, we have access to Augmented Reality, contributing to every part of the design process. Exciting times they are!